C-Suite Catalyst Notes

Real-world strategies for expert-led firms that want to be chosen — not chase.

Actionable insights, behavioural principles, and narrative shifts to help you build trust, gain senior-level access, and become the obvious choice in your market — without cold outreach or content churn.

These insights have shaped the C-Suite Catalyst System™ — and are drawn from client work, field research, and Roger’s personal experience advising firms across 40+ countries.

These notes were created from 2020 onwards and are being published here from May 2025, this is a growing archive of strategic thinking and applied psychology.

Check back regularly — over 50 notes will be added over time.