Authority Notes

Real-world insights for consultants who want to be chosen, not chase.

Actionable strategies and perspective shifts to help you build trust, demonstrate authority, and attract high-value clients—without playing the numbers game.

These notes were created from 2020 onwards and are being published here from May 2025. This is a growing archive—over 50 insights being added over time. Check back regularly for new additions.

All Posts

7 Myths About Becoming a Recognised Authority (And What’s Actually True)

Still chasing leads with no traction? These 7 myths stop consultants from becoming the obvious ch...

Roger E Jones

Why Your Expertise Isn't Reaching the CEOs Who Need It

Discover the 5 critical mistakes consultants make when trying to reach decision-makers—and how to...

Roger E Jones

7 Mindset Habits That Strengthen Your Consulting Success

Discover seven powerful mindset habits that help consultants and coaches stay focused, grow their...

Roger E Jones

The Most Valuable Question You're Probably Not Asking as a Consultant

Discover the powerful question that helps consultants uncover their true value—and how it can tra...

Roger E Jones

Price-Sensitive or Market-Leading: It’s Your Choice

Discover how Veblen pricing affects consultants and why charging more could attract better client...

Roger E Jones

The Friction You Can't See

Discover how invisible friction points are costing you consulting clients and learn 3 proven ways...

Roger E Jones